MSc Business Management
August 6, 2020
BA (Hons) International Business Management
June 11, 2020

BA (Hons) Marketing and Management

BA (Hons) Marketing and Management

3 Year Full Time | Degree Level 7 | September 2021


Undergraduate Course

Delivered in partnership with

Tuition Fees

$9,000 per year

Fees and Funding

Contact our Ghana Campus office for more details and information on our intake dates.


On this course, you will combine the skills of marketing and management, gaining a unique insight into the continuous changes and challenges of the business world. You will explore the essentials of marketing from both an academic and practical perspective, examining consumer behaviour, segmenting, targeting, positioning, promotions, pricing and more. You will also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You will emerge with skills in market research, advertising, sales and managing projects and people, and you will be confident in presenting and communicating your ideas.

You will also focus on management skills, from understanding organisational behaviour to strategic awareness. You will build a foundation in your first year, and then tailor your degree with optional modules in your later years.

Entry requirements

To gain admission into this qualification a student must have the following

  • A Level ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project
  • International Baccalaureate 32 points
  • Scottish Highers AAABB
  • Scottish Advanced Highers BCC
  • Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3
  • Access Course Pass the Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
  • BTEC DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration
  • European Baccalaureate 75%

English language requirements:

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

Language Qualification Score Required
IELTS 6.5 overall (minimum 5.5 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:

  • Pre-sessional English at INTO UEA
  • English for University Study at INTO UEA

Programme Structure:

Year 1:

BA (Hons) Marketing and Management Level 7
Credit Points
Introduction To Accounting And Finance 20
Introduction To Accounting And Finance 20
Applied Business Project 20
Managing Data In A Digital World 20
Principles Of Marketing 20
Understanding The Business Environment 20
Total level credits 120

Year 2:

BA (Hons) Marketing and Management Level 7
Credit Points
Strategic Awareness And Analysis 20
Marketing Communications 20
Knowledge Innovation and Global Business 20
Digital Marketing and the Service Economy 20
International Marketing 20
Operations Strategy and Management 20
Total level credits 120

Year 3:

BA (Hons) Marketing and Management Level 7
Credit Points
Strategic Management 20
Consumers, Markets and Cultures 20
Final Year Project OR Market Research and Strategic Brand Management 40/20
Marketing Philosophy 20
International Marketing 20
Total level credits 120