BA (Hons) Marketing and Management

3 Year Full Time | Degree Level 7 | September 2021

Postgraduate Course

Delivered in partnership with

Tuition Fees

$9,000 per year

Contact our Ghana Campus office for more details and information on our intake dates.

Overview

Explore and understand the challenging and interesting world of managing business in the current dynamic and highly competitive global environment. Discover the constantly evolving nature of international business, and how it shapes the management and operations of business across cultures, geographies and institutions.

This degree, offered by Norwich Business School (NBS) in the Social Sciences Faculty at UEA, will prepare you for a range of careers that involve analysing, managing and shaping global strategies of firms. These include roles pertaining to international market development and operations, global supply chains, cross-cultural management, global consulting, and general management. This course also prepares you for starting and/or expanding your own business outside the home market. You don’t need to have studied business or economics, you just need to have a flair for business, an inquisitive mind, a global outlook, and be willing to go the extra mile to pursue your goals.

Entry requirements

To gain admission into this qualification a student must have the following
  • A Level ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project
  • International Baccalaureate 32 points
  • Scottish Highers AAABB
  • Scottish Advanced Highers BCC
  • Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3
  • Access Course Pass the Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
  • BTEC DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration
  • European Baccalaureate 75%

English language requirements:

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

Language Qualification
Score Required
IELTS
6.5 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Please click here to see our full list. If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
  • Pre-sessional English at INTO UEA
  • English for University Study at INTO UEA

Programme Structure:

Year 1:

Modules
Credit Points
Introduction To Accounting And Finance 20
Introduction To Accounting And Finance 20
Applied Business Project 20
Managing Data In A Digital World 20
Principles Of Marketing 20
Understanding The Business Environment 20
Total level credits 120

Year 2:

Modules
Credit Points
Strategic Awareness And Analysis 20
International Business 20
Knowledge, Innovation And Global Business 20
Managing In Emerging Markets 20
International Marketing 20
Operations Strategy and Management 20
Total level credits 120

Year 3:

Modules
Credit Points
Strategic Management 20
International and Strategic HRM 20
Final Year Project OR Global Value Chain 40/20
Cases in International Business 20
Geography and International Business 20
Total level credits 120